Improved Expose To The Right
Learn how to calibrate your camera for more accurate ETTR
Exposure is one of those questions you have to solve every time you make a photograph. It’s something you want to be certain about, because if you are wrong, you’ll miss the photo.
Overexposing, even by a little, means blown-out highlight details. But underexposure means lost shadow detail and increased noise. It’s a delicate balance that can be hard to get “just right.”
You may be using Expose To The Right (ETTR) to try and solve this, but I bet you are still running into blown out highlights and lost shadows. If this sounds like you, then I have a solution.
I’ll show you how to calibrate your camera so you can make better exposure decisions that hold the most highlight and shadow detail in every photograph. Better technique will make you more confident you’re making good exposures, and it will give you tools that expand your skillset to work in more challenging situations.
If you are ready to solve this problem and be more confident every time you click the shutter, then this workshop is for you.
Rich Seiling’s passion for capturing light and beauty with photography has led him on a series of adventures that have shaped his vision and view of the craft. From a stint at The Ansel Adams Gallery in Yosemite as an assistant curator, to his pioneering work in digital printmaking, founding of a leading fine art printing studio, and 22 years living in and photographing the Yosemite region of the Sierra Nevada, Rich has deeply explored the vision and craft of photography while continuing to express his own vision.
Combining his darkroom knowledge with digital tools led to a process for making color prints of museum quality that pushed the process to new heights. His reputation for making vibrant yet realistic digital prints allowed him to help photographers like Galen Rowell, Jack Dykinga, Robert Glenn Ketchum, and many others, make the transition to digital fine art printing. With his team at West Coast Imaging, he has helped produce numerous museum shows, supplied prints for leading galleries, and done prepress for art books from publishers like Taschen and Houghton Mifflin.
His simple yet powerful Photoshop workflow, tested on tens of thousands of prints at WCI, is in use by many top professionals, and has been taught to countless students across the country through workshops and lectures.